Consumer Reports National Research Center recently conducted a very interesting and telling survey on how Internet users view privacy. It seems that people are not necessarily opposed to having personal information on the Internet, they just don't want their information tracked and then sold without their knowledge.  Donna Tapellini with Consumer Reports blog, hit the nail on the head when she said that people want more control over what's happening.  There are some benefits for consumers to this tracking process, but we all need to understand that this is happening and have some control.  In order for consumers to have control and make an informed choice, we need greater transparency from online companies.